Yahoo has launched three new ad products that focus on better targeting users’ previous Web activities.
Yahoo’s new Search Retargeting product allows companies to target consumers based on specific keywords used in previous Yahoo searches.
The Enhanced Retargeting product targets consumers by using their recently visited specific content or e-commerce sites. Yahoo believes the product enhances behavioral targeting by delivering more specific, offer-driven messaging.
Finally, Yahoo is hoping to challenge Microsoft by allowing advertisers to target consumers based on user demographics or the time of the day.
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