General Motors and eBay are teaming up in an effort to sell cars. About 225 California GM dealers will be taking their stock online. eBay Motors will start selling Buick, Chevrolet, GMC and Pontiac vehicles on Tuesday, August 11th until September 8th.
This trial is part of GM’s turnaround plan. It expands upon the existing relationship with eBay, which right now sells GM certified used vehicles. There will be cobranded websites for each brand (i.e. gm.ebay.com or chevy.ebay.com), but the cars will also be searchable via eBay’s eMotors and main site. The cobranded sites will also feature a web tool that helps shoppers determine if they are qualified to trade in their old car under the “cash-for-clunkers” program.
Buyers will be able to choose between negotiating a price with the dealer through the site or purchasing a vehicle right then at a fixed rate. All cars will have to be picked up at the dealership.
“eBay Motors Vice President Rob Chesney said the companies decided to run the trial in California because there are many tech-savvy consumers there. EBay users who live outside California can contact dealers to see if they’re willing to sell and ship vehicles to them.”
It will be extremely interesting to see if this works. It seems as though people are getting more comfortable with buying larger ticketed items online. This could be a huge breakthrough for the struggling auto industry!
For more information, go to: http://www.usatoday.com/tech/news/2009-08-10-gm-ebay_N.htm