It definitely took me a while to warm up to shopping online. I wanted to make sure that all of my information was secure and that when I typed in my credit card number, it was actually going to a store and not a scam. Knowing how long it took me to feel comfortable on my computer, I don’t know if I am ever going to have the same trust in shopping via a cellphone.
According to a Harris Interactive study, Americans, specifically young adults and men, are warming up to the idea of making purchases via their cellphones. A few of the findings are listed below:
- Out of the 2,029 adults that were surveyed, 45% think that shopping on your cellphone is somewhat safe
- 46% said they would be willing to shop using their cellphones even in safety was not an issue
- 50% of men find the concept of cellphone shopping safe, while only 39% of women agree
- Most of the respondents said they would be most interested in purchasing movie tickets, music, mobile video and games via their phones
Personally, I think I will stick to shopping in-store and online for the time being. What are your thoughts? Do you think that cellphone shopping is safe? Would you do it?
For more, go to: http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i4fb04ccd3a536c41aeeae812b1d91978