Prime-time is no longer considered 8pm, well at least not to Web Video Users.  Nielsen, has provided more evidence to support the claim that daytime is the Internet’s prime-time, especially when it comes to a video.  According to Nielsen Online’s October VideoCensus report, approximately 65% of online viewers streamed at least one piece of content during the traditional 9am to 5pm work week, versus 51% of viewers who streamed on weekends from 6am to 8pm.  Nielsen found that this heavy concentration can be contributed to the fact that 96% of at-work viewers have access to broadband connections.  Interestingly enough, the traditional TV prime-time period of 8pm – 11pm also had high rates of of internet viedo streaming with 43% of viewers.  To read the full article with Nielsen’s findings, go to:

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