Yahoo Games, EA Online and Disney games are all benefiting from the slow economy. Each company provides the type of no & low-cost entertainment that thrives during a recession. Online gaming sites, like those listed above, grew 27% to 86 million unique users in Dec. 2008, versus the previous year.
Yahoo Games had a 20% increase in audience to 19.5 million, EA Online (which includes Pogo.com) saw an increase of 21% in its user base to 15.4 million, and Disney was up 13% to 13.4 visitors in December.
comScore’s research proves that Americans seem to be spending more leisure time at home instead of going out and spending money.
For the full Adweek article, go to: http://www.adweek.com/aw/content_display/news/agency/e3i4d0245b6b2f3242230804a25de301526