The Advertising Research Foundation analyzed 388 case study histories from seven different research agencies and found that television advertisements are still very effective.
The case studies that were analyzed spanned over 18 years, from 1990 to 2008. Some of the research used came from IRI, ARS, PM Group, Dratfield, Marketing Evolution and Millward Brown/Dynamic Logic.
For the full article, go to: http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i03e9df1ef7d2112b4dd3f3ed8d4374bb
In fact, Miller’s High Life beer didn’t even need 30 or 60 seconds to make a positive impact on their bottom line. Miller’s one second Super Bowl spot yielded a 8.6% sales boost post-airing. Read about their television success here: http://adage.com/article?article_id=134792