So I’ve just started Swipping. Yes, Swipping.

Launched this week, Swipp is a social platform that allows you to find out what the world thinks about anything at any given moment. Kind of like Yelp, Swipp is a rating system that provides you with an opportunity to provide your opinion on anything: from your thoughts about the U.S. Congress to Lady Gaga, from McDonald’s to that new restaurant you tried last week, it’s all fair game on Swipp.

The platform is structured around topics instead of people, however you can easily see what your friends are Swipping. Using the ‘explore’ feature on the dashboard, you can see what topics are trending now all over the world. Even better, and appealing to the data dork in me, you can expand each topic to view if your friends Swipped it, its current Swipp score, lifetime Swipp score, Swipp score by male/female and Swipp score throughout regions of the world.perbandingan smartphone

Once enough people start using it, I can see how Swipp could be another tool marketers use to take a temperature check of their companies’ brand or products across the social web. Right now, it’s just fun.