ScanScout, an online video ad network, has debuted its new Super Pre-Roll ad unit. ScanScout believes that this unit is a more interactive alternative to traditional online video ads because it attaches multiple interactive “overlay” placements in various positions on the screen.
Super Pre-Roll ads have the ability to provide advertisers with more useful data on video campaigns because the Super Pre-Roll format allows advertisers to conduct polls, provide coupons and collect user data. These ad units can even be considered for those advertisers who are budget conscious, as ScanScout allows companies to use existing creative.
For more information about these ad units, go to: http://www.adweek.com/aw/content_display/news/digital/e3i77c099eee89951ef5cd2d6a65e79d4f1