Unity Marketing just released their annual report on the state of the luxury market. The report provides detailed data about purchase behavior and spending patterns of affluent Americans.
The Luxury Report examines consumers’ buying behavior and spending habits related to four key categories of luxury purchases:
- Home Luxuries, such as kitchen appliances, bath fixtures, art & antiques, furniture, tabletop, decorative, home furnishings, electronics and more
- Personal Luxuries, including fashion, beauty, jewelry and watches
- Experiential Luxuries, such as travel, fine dining, entertainment, spa and beauty services
In addition, this year’s report includes new metrics that measure spending by specific product and share of product category spending by retail distribution channel.
For more information about the report, go to: http://www.unitymarketingonline.com/cms_luxury/luxury/Luxury_Report_2009.php
To request information about trends in spending by key demographics, go to: http://www.unitymarketingonline.com/cms_luxury/luxury/Luxury_Report_2009/ Luxury_Consumer_Spending_by_Segments.php