Random Act of Marketing (‘RAM’): an attempt to drive revenue, grow market share, increase brand awareness, grow community, or other business benefit that:

-does not integrate with other marketing and business tactics.
-can not be easily measured or justified.
-is not in the marketing plan.

We’ve been reading a lot lately about Random Acts of Marketing from Pam Moore of Marketing Nuts and other marketing experts. And while we’ve recognized RAMs over the years, we never gave them a formal name. We do know that they tend to muck things up.