Pinterest is a 2-year old social bookmarking site that allows users to collect, organize and share things they love on the site’s pinboards. Whether you are interested in ideas for your home, recipes, wedding inspiration, clothing or feel-good quotes, this site’s members “Pin It” bookmarking tool keeps interests on and offline easily organized and accessible. This site, which has a 58% female membership, has started making huge waves lately and retailers are definitely seeing a difference in the amount of traffic to their sites.
The site’s traffic increased fourfold in 3 months between September 2011 and December 2011, bringing the number of unique users to 7.51 million in December alone. This has put Pinterest as a top five referrer for HGTV, Nordstrom, West Elm, and ModCloth. Pinterest users also have the ability to share their pinned interests on Facebook, which definitely enhances the site and pinned item’s visibility. Although the site is a huge traffic driver, research is still limited as to how and if these visits produce sales.
If you are one of the few not yet on Pinterest and want to get started, here is a great article on 21 Must-Follow Pinterest Users.
For a great article from Mashable go to: http://mashable.com/2012/01/29/pinterest-retail-infographic/