Google has announced that it will shut down Google Print Ads, a program built around selling newspaper advertising.

The program started in 2005, when Google began selling small ads in magazines such as Maximum PC and Budget Living.  The idea was to sell less-desirable units, i.e. the 1/4 page ads or back of the book classifieds, in an auction.  This allowed the market to decide the pricing – a similar concept to Google’s search ads.  Although the company started with 50 partners and eventually expanded to more than 800, the Google Print Ads program did not deliver the kind of results and impact that Google and its partners were hoping for.

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