According to an eMarketer report, more and more US Latinos are going online. In 2009, eMarketer reports that there are nearly 23 million Hispanics online, which is about 51% of the US Hispanic population. Currently, Hispanics make up about 12.3% of the US Internet population and will increase to 13.9% by 2013.
The report also notes that this demographic is young, vibrant and growing, not only in numbers but in broadband connections and time spent online. Sixty-three percent of Hispanic online users are under 35 years old.
This eMarketer report is important for marketers because the Hispanic demographic is one that has been left out of online marketing campaigns. This young, hip demographic does respond to bilingual ads because it is prominently a culture that switches between languages. Unfortunately, experts have not found the single best way to reach this demographic, but that can be marketers inspiration. Each company or brand can experiment with ways to best reach this audience online.
For more information on this 22-page report, go to: http://www.emarketer.com/Reports/All/Emarketer_2000590.aspx