Lexus Insider is a new service that will allow Lexus send audio messages to participating owners on whatever subject the car chooses, from tips on making the best use of the vehicles’ features to suggestions for the most scenic route. These messages have the ability to be highly targeted as well, tailored for those who have a specific vehicle type or even who live in a particular zip code. Messages are displayed on and heard through the navigation system when the engine is started.  Users can choose to hear the message immediately or they can wait list the message for a later date.  Though innovative, the Toyota Corporation does not know whether these messages will help Lexus drivers or whether they will be seen as verbal spam.

For more information on the Lexus Insider program, go to:

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