We are happy to share “Sea Shore” – the fourth of a series for Roxburgh.com illustrating how we think about design in marketing.  Once more, we turn to one of our art directors, Jean, to learn more.

Where did you find this image?

“I took this image with my iPhone. As far as quality, it may not be that great a picture, but it captures my experience beautifully. And today people relate to the look of a picture taken on your phone. It’s more personal in a way.

This was taken at Splash in the Surf & Sand Hotel in Laguna Beach on a hot summer day. There’s a feeling of pure relaxation that the beach offers. An optimistic release.

We are so lucky to have this in California.

Why did you pick this image for Roxburgh.com?

Because the beach connects everyone. And marketing is about connection.

Everyone has a different lifestyle and point of view, but they all love the beach in their own way. People go to connect with the ocean and each other in a relaxing way.

And at the end of it all, everybody has a story to tell about how wonderful their day was.

The headline “stories are the pathways to connection” is about this image and about what Roxburgh does. And here you can make up any story you want.

Like “why is that person somersaulting and no one else is?” I wonder about that person and smile.

Also, there’s a sophistication to the image which matches Roxburgh’s style. Do you see how the window frames the scene outside?

The frame invites you to connect with the scene You’re not in the experience. You’re watching it. There’s an invitation to join in, but you don’t have to.

(KEY POINT) The more a design becomes an experience for the viewer the more it will be noticed, felt and remembered.