The new home page image “Breakfast in Spain” was selected as the first of a series for to share how we think about design in marketing. The following is by one of our art directors, Jean.

Where did you find this image?

I took that one myself in San Sebastion, Spain. It’s on the border near France. We went there because I have this book that says if you like one place, then you’ll love another. This time it said,  if you  loved Cannes, then go to San Sebastian. We loved Cannes, so we went.

This was taken on our last day. We were in this cool cafe on the ocean. Having this great coffee  and eggs with peppers. The freshly baked bread.  And the people there are very warm. You feel at home.

 Why did you pick this image to re-launch

This image is inviting you into our world where it feels comfortable.  It feels like anyone could be sitting there, breaking bread and having a conversation. It’s informal, but not casual – notice the china? It’s spontaneous and engaging.  And that’s who Roxburgh is. 

I also love that it’s not staged and perfect. You can feel the experience. It’s an unexpected choice.

From a design perspective, the image has great contrasts. The hard granite in the table, the light reflecting on the china, the warmth of the food. The curves are interesting, especially the fork.

We also chose this image because it’s breakfast. It’s the beginning.

TAKE AWAY:  Everything in good design is for a reason.


Jean has led creative/art direction related to hundreds of neighborhoods and  masterplanned communities with Roxburgh. Beyond design, Jean get’s the soul of places and how they emotionally connect with people.


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