Twitter is not just a social network for Dell. The company says that it has made $3 million from their @DellOutlet store. A steady growth in followers and promotions of their refurb products have banked the company $2 million, with another $1 million coming from Twitter exclusive deals and Dell Outlet deals promoted via Twitter.
Dell is a great example of how to take a free social networking site and turn it into a high profit. I think companies can take note of Dell’s approach in building their @DellOutlet store with what key words they are using and what offers they give to their followers. Whatever they are doing is working because they are turning tweets into cash.
For the full article, go to: http://www.wired.com/epicenter/2009/06/dude-%E2%80%94-dells-making-money-off-twitter/