Twitter is not just a social network for Dell.  The company says that it has made $3 million from their @DellOutlet store.  A steady growth in followers and promotions of their refurb products have banked the company $2 million, with another $1 million coming from Twitter exclusive deals and Dell Outlet deals promoted via Twitter.

Dell is a great example of how to take a free social networking site and turn it into a high profit.  I think companies can take note of Dell’s approach in building their @DellOutlet store with what key words they are using and what offers they give to their followers.  Whatever they are doing is working because they are turning tweets into cash.

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