There are many of us who wait for our Tuesday mail, sift through all the circulars, cut out the items we are interested in and keep them with you just in case you need a reminder of what you are looking for when you actually get into the store. Well, Walgreens is looking to improve this system and is taking the somewhat antiquated circular to the social scene. Walgreens has partnered with LocalResponse to provide customers who check-in (via Foursquare, Yelp, Facebook and Twitter) with a peak as to what’s on sale via a Twitter response or check-in deal.
The company’s first test was with cough-suppressant Halls. Walgreens sent out over 5,000 Halls messages via Twitter to check-in customers, during January. Another test that has done well for the company and it’s products is check-in deals, specifically via Facebook and Foursquare. Most recently check-in deals have donated a free flue shot to charities on consumers behalf, as well as provided mobile coupons for Energizer. Energizer reps have said that they saw a higher redemption rate with these check-in deals then with traditional digital coupons.
Walgreens is the first and the only retailer to utilize LocalResponse and from the initial tests, this looks like it’s going to be a very happy relationship. Have any of you checked-in at Walgreens? We would love to hear your experiences.
For more information about this partnership, go to: http://adage.com/article/digital/walgreens-a-mobile-check-acts-a-circular/232584/