Work and Agency News | THE ROXBURGH AGENCY

Advertising, Design, Technology, Work and Agency News

Red Pen Version 2 Released.

By admin

April 18, 2014

If you haven’t heard of redpen.io yet, now is a perfect time to check it out. They just released “Version 2” with some cool new features.

What is it?

Red Pen is a handy little collaboration and review tool that simplifies the process of creative reviews and approvals. It makes sharing, commenting, and getting updates on design projects lightning fast, and most importantly…simple.

The best part?

While there are some small limitations, you can share single files for collaboration for free. They also offer more robust project management options with their Pro packages, but for a lot of people just single files will suit their needs just fine. To get started it’s as easy as dragging and

Work and Agency News

Agency News: Introducing…

By admin

March 7, 2014

> TAMI NEWCOMB

ACCOUNT EXECUTIVE
JOINED ROXBURGH IN JANUARY 2013

Tami is an account executive on several builder and master planned community accounts.

Tami in a Soundbite: A seasoned marketing and advertising professional, Tami has an uncommon knack for recognizing the brilliant idea and giving creatives the freedom to do their best work. Brings a beautiful, calm energy to all endeavors, putting people at ease and fostering an authentic team spirit.

Experience/Education: 25 years in marketing, sales and operations for master planned communities, builders and real estate companies; 8 years as director of marketing for Talega, a 3,500 acre/3,650 home master planned community in San Clemente, receiving the 2008 MAME Award for Marketing Director of the Year; B.A. Communications Studies/Public Relations, California State University, Chico; Dean’s List; graduated Magna Cum Laude.

What is your favorite color?

-Bing cherry.

Since we know you love

More

Building Industry Friends, Real Estate, Work and Agency News

Roxburgh selected for Master Plan in Bakersfield

By admin

January 24, 2014

We are excited to share that Roxburgh has been selected to market a new master plan in Bakersfield by the highly respected developer and homebuilder, Woodbridge Pacific Group (WPG).

The first mixed-use village will consist of some 800 homes designed for move-up, and luxury segments along with two age-restricted neighborhoods, a gated upscale apartment neighborhood and an assisted living/memory care facility. A specialty shopping center is planned within walking distance of the new community.

Bakersfield…

The Bakersfield submarket is not new for us, as Roxburgh served as agency of record for Castle & Cooke’s Villages of Stockdale a few years back.

That said, the area’s economy and employment base has grown substantially. Today it is the fifth fastest growing (by percentage) economy in the country and leading indicators point to a strong and sustained real estate market.

Timing

Consumer research and design/planning meetings area underway. Using the Roxburgh F.A.C.E. process, the community brand strategy is nearly complete.

WPG expects to tap local homebuilders for most of the new neighborhoods with formal discussions beginning later this year. The master planned village is expected to debut in late 2015.

Developing a great new place? Connect with us at at hello@roxburgh.com or (714) 556-4365. The Roxburgh Agency is located in Costa Mesa, California – but we work on places in many locations.

Work and Agency News

‘Tis The Season…

By admin

December 22, 2013

Branding, Work and Agency News

Brightwater Huntington Beach

By admin

December 13, 2012

We are excited to be working with Woodbridge Pacific Group on Brightwater, a planned community in Huntington Beach. Located a few short blocks from Pacific Coast Highway, Brightwater is a gem, offering new beach-close homes, many with unobstructed views of the coast and Bolsa Chica Wetlands. Pricing has not been announced but is expected to start in the $800,000s, ranging to over $2 million.
When Woodbridge Pacific Group enlisted the ROX Team in early 2012, Brightwater was a recognizable brand with existing homes for sale. Our F.A.C.E. approach respected that brand while moving forward in reenergizing this very special community in a gradually-recovering economy. Through F.A.C.E., Woodbridge Pacific Group and ROX worked closely together to develop messaging and a visual landscape that most accurately reflects the luxe yet laid-back beach lifestyle homeowners can expect to experience living there.

Brightwater neighborhoods encompass eleven new floor plan designs. Living spaces will range from approximately 1,992 to 2,685 square feet at Capri; 3,192 to 3,732 square feet at Seaglass; and 3,751 to 4,764 square feet at Azurene. Emphasizing indoor/outdoor living enjoyment and an array of luxury amenities, the homes will provide 3 to 6 bedrooms and 2.5 to 6.5 baths.download film Steve Jobs now

Capri, Seaglass and Azurene sales galleries opened on December 1st, and several hundred people came out to preview home designs, a future community center and clubhouse and to review anticipated pricing and financing options. A model home grand opening is planned for early summer, and we couldn’t be more thrilled to help Woodbridge Pacific Group share the Brightwater story. For more information, visit BrightwaterHB.com.

Work and Agency News

Baby Photos Be Gone

By admin

August 16, 2012

Do you think people post way too many baby photos on Facebook? Apparently, enough people feel this way, as someone has developed a filter you can install via Google Chrome so that friends’ baby photos are replaced by photos of dogs, cats or anything else you think is cool. The filter is called unbaby.me:
A chrome extension that deletes babies from your newsfeed permanently––by replacing them with awesome stuff.

As a new mom myself, I find this extension brilliant and hilarious. When it comes to posting baby photos on Facebook, I am a repeat offender, guilty as charged. I understand, however, that not everyone wants to see my little nine month old trying to put the dog’s bone in his mouth for the tenth time. So go ahead, filter away, but just don’t tell me that my baby photo you liked on Facebook was actually a photo of a dog in a Halloween costume. Ignorance is bliss.Watch movie online The Transporter Refueled (2015)

Shameless baby photo post. But isn’t he adorable?
Baby Liam

Advertising, Place Making, Real Estate, Work and Agency News

Mountain House YouTube Video Campaign

By admin

July 20, 2012

We are happy to be working with the team behind Mountain House, a master-planned community east of Livermore, California that’s as special as the people who call it home. The best way to learn what it’s like living there is to experience it firsthand, but we wanted to help tell the story of Mountain House before potential buyers decided to visit.

Two YouTube video campaigns were created to share the narrative with as many people as possible. For the first, it was discovered that the early residents of Mountain House consider themselves to be pioneers and are bonded together in the shared experiences of living in this unique community. Called “Mountain House Moments,” the video series captures residents recalling memories and experiences that have made Mountain House home.

The second campaign, “Voices of Mountain House,” includes several videos that provide a kind of behind-the-scenes look at how various teams and entities have come together to execute the shared vision for the community. Key stakeholders such as new buyers, longtime residents, educators, builders and the developer talk about the thought and strategy behind Mountain House, from community planning, home design, education and access to nature and open spaces.

Check out a Voices of Mountain House video below. View more videos on the Mountain House YouTube channel HERE.

Work and Agency News

Summer

By admin

June 20, 2012

It’s the first day of summer, and it already has us dreaming of backyard BBQs, poolside margaritas, beachy vacations and the easy breeziness that represents the lifestyle of June, July and August.