There are plenty of people who are using scanners, QR codes and various apps to price shop at different retailers. They go to a store, find the price and then the app or website will give them competitors rate all over town. Food and medicine are two categories that have seen the least amount of smartphone usage (researching) for coupons and discounts.
But these categories won’t be left alone for long. In fact, “Catalina, the company that powers loyalty programs for 30,000 stores nationwide (including those coupons at checkout), acquired mobile commerce company Modiv Mobile.” Modiv, now Catalina Mobile’s app will work like this: “A shopper walks into the store, opens the store-branded app and receives offers based on their shopping history. To skip the line at checkout, shoppers can scan barcodes of items they put into the cart to buy the haul right on the phone. Catalina says the app will be available in 200 more Stop & Shops this summer.” The company knows that people are not going to scan a box of Cheerios and run across town if it’s a few cents or a dollar cheaper elsewhere, what people will do though is redeem food coupons through the app and either print them at home, or sync and load them onto their supermarket loyalty cards.
Additionally, a new app that has hit the market is SnipSnap. This app simplifies the couponing process by allowing users to snap pictures of all of your coupons, save them to your iPhone and redeem them from your device, without having to carry around all those bits of paper. The app also provides you with in-store reminders for when to use your coupons, expiration date alerts, uses for your “any” coupons and the ability to share with friends.