Facebook just bought the rights to FriendFeed, a social-identity agrregator. FriendFeed is a very valuable service because users can aggregate updates from 58 services including Facebook, Twitter, Digg, SlideShare, Pandora and Amazon. Users are then able to follow each other across the range of those services while getting all of their updates in one place.
The most useful part of FriendFeed is its search functionality. A marketer can search every FriendFeed users’s updates from the site’s home page, without being a registered participant. It allows marketers to search users’ updates across dozens of networks without having to search each site individually.
The Facebook acquisiton of FriendFeed has a lot of marketers excited because it will make Facebook an easier place to search, a function that has been lacking up until now. The functionality that FriendFeed can bring to Facebook will make the Twitter searches seems like “child’s play” or so the professionals say.
This is a great acquisition for marketers who utilize social networks in reaching their consumers. I think the real-time search functionality, which allows marketers to see what people are saying across several sites, will be key in creating effective marketing plans and dealing with product or service problems before they become PR nightmares.
If you have any thoughts about FriendFeed, we want to hear from you! What do you think? Are you a fan? Do you think this acquisition will help your marketing efforts?
For the full article, go to: http://adage.com/digitalnext/article?article_id=138390