Burger King’s new Facebook application aims to help consumers do something about their ‘Maybe I know them-Don’t really care about their status updates’ friend list. The Whopper Sacrifice application rewards people with a coupon for BK’s signature burger when they excommunicate 10 friends. Each time a friend is excommunicated, the application sends a notification to the de-friended party via the newsfeed and explains that the user’s love for that person is less than his or her love for the Whopper. The application also adds a box to the user’s profile that charts their progress towards the free burger with the line, “Who will be the next to go?”
The application is available via Facebook and at WhopperSacrifice.com.
For the full Adweek article, go to: http://www.adweek.com/aw/content_display/news/digital/e3i9953839003c11ce8fe5beed1be7b4105