There are sure to be some very exciting digital products hitting our shelves in 2012.  If 2011 was any indication of how important it is for a business to have an online strategy as well as an offline one, 2012 will only drive that point home further.  In addition to eMarketer projecting a 14.4% increase in US online ad spending, and Google claiming that video ad improve offline results, there is sure to be new and upcoming technologies that businesses should be ready for.  Here are a few 2012 Digital Marketing best practice tips from Jonathan Gardner, director of communications at ad company Vibrant Media.Watch Full Movie Online Streaming Online and Download

  1. Own Your Voice, Don’t Share It. “Word Ownership” is a huge tactic for online branding.  Make a strategy that allows you to best use emotive and topical keywords, such as football (Super Bowl) and Valentine’s Day, and allow these Key Words to do the work for you.
  2. Resolve to Be Relevant. Consumers are in the driver’s seat more than ever, which is why as a company it is important to keep their desires, hopes and aspirations central to your marketing plan.  Additionally, consumers are becoming more spending-conscious, as opposed to price-conscious, so make sure to make a claim for your product’s value, not the price.
  3. Context is King, and Content is Queen. The best advertising campaigns will continue to be those that are dynamic, but also provide useful information, not just innovative technology.
  4. The Data is Smarter.  Are You? Click through rates do not define the success of a campaign.  The ability to dive deeper into these analytic reports to see consumer behavior will allow companies to get more mileage out of their campaigns.  Quality content is what drives results.
  5. They’ve Changed the Channel. An incredible 98% of 18- to 24-year-olds use social media.  Creating avenues to interact with consumers via social media is key.  Facebook and Twitter are definitely the top sites in this avenue, so optimizing your company’s ability to interact with consumers on these channels is key.

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